SendOwl makes selling digital goods and services dead simple. You plug in a payment gateway (like PayPal or Stripe), and it does all the heavy lifting to let you sell products and subscriptions on your site, including a shopping cart, software licensing, secure downloads and more. I was brought in for a “Phase 2″ redesign, including a brand new skin, streamlined workflows, new features, enhancements, and code clean up and refurbishing along the way.



Technical Highlights

  • Rails4
  • MySQL
  • Asset Pipeline migration
  • Memcached
  • Extensive work with the PayPal API